# Understand price, timing, follow-up and objections

The SMB turns scattered losses into concrete sales learnings.

- **Page** : https://bruno.incwo.com/en/use-cases/analyser-devis-perdus-pme
- **Secteurs** : Trades & field work, Industrial, Consulting
- **Fonctions** : Sales, Leadership, Marketing

## The situation
Unsigned quotes pile up. Some were too expensive, others too slow, others never followed up, but nobody looks at the trend.

## What you want
I want to understand why we lose, without running a big sales audit.

## A plain AI chat
An AI chat gives sales ideas, but it does not read actual quotes, emails, response times and customer reasons.

## With Bruno
Bruno classifies lost quotes, spots recurring reasons and proposes simple tests: earlier follow-up, clearer offer, customer proof, segmented pricing.

## Agents involved
- Lost quotes agent
- Objections agent
- Sales tests agent

## Deliverables
- Loss reasons
- Quotes to requalify
- Tests to launch
- Owner summary

## Gains
- Fewer repeated micro-decisions every week
- Reusable operating memory when someone is away