# Turn a product update into a campaign

A calendar, announcement page, emails, posts, sales pitch and success criteria.

- **Page** : https://bruno.incwo.com/en/use-cases/campagne-lancement-produit
- **Secteurs** : B2B SaaS, Agencies, Training
- **Fonctions** : Marketing, Sales, Customer success

## The situation
The feature is ready, but value must be explained, customers activated and sales equipped.

## What you want
We are launching this product update. Prepare messages, plan and assets.

## A plain AI chat
An AI chat writes messages, but you must align marketing, sales, CS and calendar.

## With Bruno
Bruno orchestrates the whole campaign: positioning, channels, sequences, enablement and measurement.

## Agents involved
- Marketing
- Sales enablement
- Relation client

## Deliverables
- Calendar
- Announcement page
- Emails
- Sales pitch

## Gains
- A coherent kit instead of scattered outputs