# Compare markets before investing

A scorecard, evidence, risks, recommended choice and field test plan.

- **Page** : https://bruno.incwo.com/en/use-cases/choisir-vertical-marche
- **Secteurs** : B2B SaaS, Consulting, Agencies
- **Fonctions** : Leadership, Marketing, Sales

## The situation
Several segments look promising, but the team does not share the same decision criteria.

## What you want
Compare these three markets and recommend which one we should prioritize.

## A plain AI chat
An AI chat provides a textual comparison, but you must frame criteria, evidence and next actions.

## With Bruno
Bruno aligns research, strategy, sales and execution to produce a defensible decision.

## Agents involved
- Market research
- Strategy
- Commercial

## Deliverables
- Scorecard
- Risk analysis
- Prioritized recommendation
- Test plan

## Gains
- A faster, better documented decision