# Connect customer need, impact and product decision

The product team decides with customer context, not a wishlist.

- **Page** : https://bruno.incwo.com/en/use-cases/documenter-demandes-evolutions-produit
- **Secteurs** : B2B SaaS
- **Fonctions** : Customer success, Ops, Marketing

## The situation
Feature requests arrive as customer sentences, but must become product decisions that can be prioritized.

## What you want
I want to keep the real need without promising a roadmap too fast.

## A plain AI chat
An AI chat reformulates a request, but does not know affected customers, revenue, workarounds and similar requests.

## With Bruno
Bruno classifies requests, merges duplicates and prepares a product note with impact.

## Agents involved
- Support agent
- Customer context agent
- Documentation agent

## Deliverables
- Qualified ticket
- Customer history
- Prepared reply
- Technical note

## Gains
- Less improvised support in emails
- IT customers tracked without heavy tooling