# Follow up cleanly without harassing

Follow-up becomes useful and controlled, with fewer awkward messages.

- **Page** : https://bruno.incwo.com/en/use-cases/preparer-campagne-sms-rdv-local
- **Secteurs** : Local shops, Paramedical practices, Garages & auto workshops
- **Fonctions** : Marketing, Customer success, Sales

## The situation
A garage, practice or salon wants to remind customers about checks, maintenance or yearly appointments, but fears impersonal or badly timed messages.

## What you want
I want to follow up the right customers with a useful, short and approvable message.

## A plain AI chat
An AI chat writes an SMS, but it does not choose the right list, remove sensitive cases or keep approval proof.

## With Bruno
Bruno prepares the segment, exclusions, message and calendar, then keeps a version to approve before sending.

## Agents involved
- Segmentation agent
- SMS agent
- Approval agent

## Deliverables
- Customer list
- SMS message
- Exclusions
- Send calendar

## Gains
- Fewer repeated micro-decisions every week
- A small team better aligned without heavy meetings