# Align booth, messages, meetings and follow-ups

The trade show becomes a tracked sales operation, with before, during and after clearly prepared.

- **Page** : https://bruno.incwo.com/en/use-cases/preparer-salon-professionnel-pme
- **Secteurs** : Industrial, Consulting, Agencies
- **Fonctions** : Marketing, Sales, Leadership

## The situation
The trade show is coming: booth, pitch, prospect list, meetings, material and follow-ups must be prepared without a dedicated marketing team.

## What you want
I want to arrive at the show with a clear plan, not just brochures and good intentions.

## A plain AI chat
An AI chat can write a pitch, but does not coordinate prospects, calendar, materials, proof and post-show follow-ups.

## With Bruno
Bruno prepares the target list, messages, booth kit, meetings to schedule and follow-ups after meetings.

## Agents involved
- Trade show agent
- Prospecting agent
- Follow-up agent

## Deliverables
- Trade show plan
- Booth pitch
- Prospect list
- Follow-up sequence

## Gains
- More regular growth without heavy machinery
- Clearer decisions before committing time or money