# Turn client intent into a usable brief

The studio starts from a clear frame instead of rediscovering the need during the first feedback loop.

- **Page** : https://bruno.incwo.com/en/use-cases/qualifier-brief-campagne-agence-locale
- **Secteurs** : Agencies, Consulting
- **Fonctions** : Marketing, Sales, Ops

## The situation
Clients arrive with an idea, three competitor examples and urgency, but rarely a clear brief.

## What you want
I want to know what to produce, for whom, with what budget and which approval.

## A plain AI chat
An AI chat proposes slogans, but does not connect client emails, budget, target, history and production constraints.

## With Bruno
Bruno extracts intents, open questions, constraints and expected deliverables, then prepares a brief for approval.

## Agents involved
- Client brief agent
- Production agent
- Approval agent

## Deliverables
- Usable brief
- Production plan
- Approval message
- Client follow-up

## Gains
- Fewer vague briefs and scattered feedback
- Cleaner client approvals