# Know who received what and what to follow up

Sales follows up at the right time with the right product context.

- **Page** : https://bruno.incwo.com/en/use-cases/suivre-echantillons-commerciaux-b2b
- **Secteurs** : Industrial, Local shops
- **Fonctions** : Sales, Marketing, Ops

## The situation
Samples go out quickly, but sales follow-up gets lost when nobody knows who should follow up.

## What you want
I want to turn samples into opportunities, not forgotten free stock.

## A plain AI chat
An AI chat writes a follow-up, but does not know batch, send date, intended use and responsible salesperson.

## With Bruno
Bruno tracks shipments, prepares follow-ups and flags samples without response.

## Agents involved
- Order agent
- Margin agent
- Transport agent

## Deliverables
- Order file
- Pricing points
- Supplier follow-up
- Customer message

## Gains
- Fewer errors on prices, references and lead times
- Better protected margins