# Turn social messages into tracked requests

Social networks become a tracked customer channel, not just a message inbox.

- **Page** : https://bruno.incwo.com/en/use-cases/traiter-messages-instagram-whatsapp-commerce
- **Secteurs** : Local shops, Hospitality, Small ecommerce
- **Fonctions** : Marketing, Sales, Customer success

## The situation
Customers ask for availability, size, price, booking or delivery through social messages. Replies go fast, but follow-up gets lost.

## What you want
I want to reply quickly without forgetting the real sales requests behind messages.

## A plain AI chat
An AI chat can suggest a polite reply, but it does not create customer tracking, check stock or keep the next action.

## With Bruno
Bruno classifies messages, prepares short replies, flags high-potential requests and creates follow-up to call back or confirm.

## Agents involved
- Social messages agent
- Stock or booking agent
- Follow-up agent

## Deliverables
- Messages to handle
- Short replies
- Requests to follow up
- Missing details

## Gains
- Less back-and-forth to retrieve a simple piece of information
- A small team better aligned without heavy meetings